https://irongoo.com/blog Plain-spoken articles on SEO, marketing, and running an SMB in the AI era. en-US Tue, 02 Jun 2026 00:07:31 GMT https://irongoo.com/blog/ai-recommends https://irongoo.com/blog/ai-recommends Sun, 31 May 2026 08:00:00 GMT A plain-English look at how AI platforms choose which company to name when asked, and the concrete signals that decide whether they ever recommend yours. https://irongoo.com/blog/chatgpt https://irongoo.com/blog/chatgpt Sat, 23 May 2026 14:25:46 GMT What ChatGPT is, where the chat window pays back for an SMB today, and why durable AI work for the business is a different object entirely. https://irongoo.com/blog/ga4 https://irongoo.com/blog/ga4 Mon, 18 May 2026 13:40:29 GMT GA4 is Google's event-based analytics platform, free, the default. The real work is not the tool choice; it is what you decide to measure and why. https://irongoo.com/blog/copywriting-lessons https://irongoo.com/blog/copywriting-lessons Tue, 12 May 2026 18:58:50 GMT The copywriting lessons that move the needle on an SMB homepage tonight: specificity, headline weight, customer language, benefits over features, one promise per page. https://irongoo.com/blog/customer-profile https://irongoo.com/blog/customer-profile Thu, 07 May 2026 09:08:09 GMT What a customer profile is as an artifact, the inputs that build it, and a believable week-long path for an SMB owner who does not have a research team. https://irongoo.com/blog/digital-marketing https://irongoo.com/blog/digital-marketing Sat, 02 May 2026 20:09:04 GMT What digital marketing is in 2026, the major channels it covers at a glance, and why two run well beats ten run badly for a small business. https://irongoo.com/blog/seo-tools https://irongoo.com/blog/seo-tools Sun, 26 Apr 2026 20:17:06 GMT The SEO tool categories that matter, the two free tools that carry most SMB SEO work, the honest paid-suite leaders, and what is just sold to you. https://irongoo.com/blog/seo-content https://irongoo.com/blog/seo-content Tue, 21 Apr 2026 12:58:17 GMT SEO content in 2026 is a page that resolves a query so completely a search engine or answer engine surfaces it as the source. The keyword-density era is over. https://irongoo.com/blog/seo-friendly-website https://irongoo.com/blog/seo-friendly-website Thu, 16 Apr 2026 16:09:57 GMT What makes a website SEO-friendly in 2026, the build-time structural decisions that decide it, and the things that matter less than people think. https://irongoo.com/blog/wordpress-seo-plugins https://irongoo.com/blog/wordpress-seo-plugins Fri, 10 Apr 2026 09:10:43 GMT What WordPress SEO plugins actually do, the small set an SMB site genuinely needs, and why every plugin past the minimum is a tax on speed and attack surface. https://irongoo.com/blog/wordpress-seo-themes https://irongoo.com/blog/wordpress-seo-themes Sun, 05 Apr 2026 17:35:05 GMT What makes a WordPress theme SEO-friendly in 2026, the theme-level properties that decide it, and why the affiliate-listicle roundups miss the question. https://irongoo.com/blog/core-web-vitals https://irongoo.com/blog/core-web-vitals Tue, 31 Mar 2026 21:03:23 GMT Core Web Vitals are Google's three UX metrics: LCP, INP, CLS. They are a real ranking signal but a small one. Here is when an SMB should actually prioritize them. https://irongoo.com/blog/crawl-budget https://irongoo.com/blog/crawl-budget Wed, 25 Mar 2026 08:06:15 GMT Crawl budget is the number of pages a search engine will fetch on your site per cycle. For most SMB sites under ten thousand pages, it is not your problem. https://irongoo.com/blog/schema-and-entities https://irongoo.com/blog/schema-and-entities Fri, 20 Mar 2026 12:10:55 GMT Schema is the machine-readable vocabulary search and answer engines use to read your site. Entities are the things it describes. Here is what an SMB actually needs. https://irongoo.com/blog/ecommerce-seo https://irongoo.com/blog/ecommerce-seo Sun, 15 Mar 2026 17:43:35 GMT What ecommerce SEO actually is for a small online store in 2026, the structural levers that move it, and where structured data earns its presentation. https://irongoo.com/blog/backlinks https://irongoo.com/blog/backlinks Tue, 10 Mar 2026 11:24:18 GMT A backlink is a link from another site pointing to yours. They still matter for ranking and for AI-search citations, and the honest path to earning them never fit a price tag. https://irongoo.com/blog/backlink-packages https://irongoo.com/blog/backlink-packages Wed, 04 Mar 2026 10:18:13 GMT What backlink packages are, why 99% of them devalue or penalize the site that buys them, and the honest alternative an SMB should be paying for in 2026. https://irongoo.com/blog/seo-consulting https://irongoo.com/blog/seo-consulting Fri, 27 Feb 2026 21:42:56 GMT What SEO consulting is as an engagement shape, the three honest SMB buyer profiles, and how to tell whether you need a consultant, a done-for-you team, or neither. https://irongoo.com/blog/seo-pricing https://irongoo.com/blog/seo-pricing Sun, 22 Feb 2026 17:39:49 GMT What SEO costs for an SMB in 2026, the line items behind the bill, the price ranges in the market, and the cheap quote that is actually expensive. https://irongoo.com/blog/seo-competitor-analysis https://irongoo.com/blog/seo-competitor-analysis Mon, 16 Feb 2026 14:31:44 GMT What SEO competitor analysis is in the modern model, the four signals that actually matter, and how an SMB uses competitor data to find topics it can own.